How to Find Your Ideal Customer

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How to Find Your Ideal Customer

How to Find Your Ideal Customer What are Audience Personas and Why do I Need Them? You ever hear the age-old saying, “You can’t be everything to everyone?” Well, audience personas whittle down that “everyone”…
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How to be a Media Advisory and Press Release Rockstar

How to be a Media Advisory and Press Release Rockstar Your company, business, or organization has some news or accolades to share with the world, sweet! So how do you get the word out and…
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What to Expect the Last Half of the Year

What to Expect the Last Half of the Year As branders, marketers and advertising folk, it’s our job to keep on top of what’s on trend, what’s viral or trending, what’s sticking around as evergreen…
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Is it Truly Hip to Be Square?

Is it Truly Hip to Be Square? Many of you may remember the Huey Lewis and the News’ classic song, “Hip to Be Square.” These words are still true to this day. Well, sort of….
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How to Use Zoom Like a Boss

How to Use Zoom Like a Boss 9 tricks to master Zoom video conferencing On any typical week of days gone by, I could expect a smattering of meetings throughout my 9 to 5s. There…
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Why are Mission and Vision Statements Important for my Brand?

Why are Mission and Vision Statements Important for my Brand? Defining your Why, What and How There’s a reason you started your business, and somewhere down the line, a goal you want your business to…
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How to Write Decades Properly and Impress Your Friends

How to Write Decades Properly and Impress Your Friends Grammar tips and lessons for a brain boost. Look, let’s get one thing straight: I’m no grammar grouch. I love to break the rules for emphasis…
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How to Kill It with Your Blog

How to Kill It with Your Blog Simple tips to start successful blogging. Did you know that businesses that blog garner 97% more inbound links to their websites and 55% more website visitors than those…
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Grammar Fails and 3 Tips to Avoid Them

Grammar Fails and 3 tips to Avoid Them Why grammar, punctuation and clean copy matters for your business. For most business owners, you have a website, a social media platform (you should!), and marketing materials such…
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