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Branding and marketing tips and tricks, client case studies,
questions asked and questions answered.
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What is SEO?

Crawling, Indexing, Bots and Why it all Matters. You know it’s important and everyone talks about it, but you can’t help to think, what is this mysterious SEO anyway and why does it matter so much? SEO is short for Search Engine Optimization, but of course you already...

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Branding Featurette

Great Falls Insurance Company – Logo Design Great Falls Insurance Company references an iconic and locally important part of the Twin Cities’ landscape (The Great Falls) in its name as their offices overlook the mighty Androscoggin River and the falls that join...

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Free Website Builders vs. Hiring an Agency

The pros, the cons, and the absolutely absurd assumptions. Websites. Every business has one… or should. Consider your website an invaluable asset to your company, much like an employee. Seriously, your website is part of your sales and marketing team. Its job is to...

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How to Kill It with Your Blog

Simple tips to start successful blogging. Did you know that businesses that blog garner 97% more inbound links to their websites and 55% more website visitors than those who don’t? If you don’t have a blog, you’re missing the boat. What I hear most from clients when...

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4 Color Types You Need to Know Now

Stay true to your brand with CMYK, PMS, RGB and Hex Color is personal. A pale green may be evocative of verdant summer days for one person, but conjure visions of painful family meals in a chartreuse dining room for another. We feel color deeply; it effects our mood....

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Color Me NOT Confused

A simple guide to nailing color theory and reassurance in trusting your instincts. “What’s the best color for my logo?”  “What does the color purple mean?”  “Why is red the wrong choice for a bank’s ad...

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Our Picks: Best 2017 Super Bowl Commerials

On Sunday, February 5, chances are you joined the 100 million-plus audience tuning in to watch the Super Bowl. Whether you’re truly a fan of the teams competing for the Lombardi, or you get wrapped up in the social element of it all (nacho smorgasbord, anyone?), you...

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Keep Your Website Fresh

 Why your digital identity needs to stay up to date. You’ve put months into launching your website and it’s finally live. Now that it’s up for the world to see, you can just sit back and relax, right? Unfortunately, that’s not the case. Not even a little bit. Your...

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Resolutions To Live By: 5 Ways To Bring Your A-game In 2017

Ah, the heralding in of a new year. It’s when we bid farewell to the old and welcome the new, looking forward with ambition, hope, and honed determination. It’s also when we make pretty ridiculous resolutions. Forget the gym membership, that pledge to visit Fiji, or...

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Brand Check Yourself

Resolve to Have Consistent Visual Language We get it. You downloaded a really cute new font which you couldn’t wait to use. You got a great deal on yellow t-shirts even though your company colors are navy and gray. You could fit everything on that banner if you just...

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Be a Pro: Know Which File Format Is The Right One

.eps, .ai, .jpg, .gif, .pdf, .psd, .png... mindboggling, right? Let us help.  Your organization’s logo is the cornerstone of your brand. It’s also going to be the file most people request from you—placing an ad, sponsoring an event, developing marketing materials—your...

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Social Media Image Sizes: The Quick and Dirty Guide

Version: 2016.2.1 You’re merrily posting images to Facebook, Google plus, LinkedIn, Instagram and Twitter. Since life is simple and everyone wants your job to be easy, you can just throw your image up on to all of those sites and have it look great. Unfortunately,...

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