The Starting Point
A nationally recognized community health center and Patient-Centered Medical Home, DFD Russell Medical Center engaged us to conduct a comprehensive brand analysis and to design and implement a strategic marketing program. DFD believed it lacked brand cohesion and brand recognition throughout Central Maine.
We began our work with DFD from the ground up, talking to employees about the organization’s brand promise and what they feel truly sets DFD apart. We surveyed providers, staff and patients; we conducted market research, analysis, and interviews. All to capture the essence of who the organization is and who needs to hear its story.
Rather than a complete rebrand of the organization, our research indicated that a brand refinement would be more appropriate given DFD’s strategic objectives and target audience. We developed a new color palette and fresh look and feel. We wrote key messages that have been implemented throughout all patient communications and adapted among all employees. Everyone at DFD now speaks as one.
Brand Integration + Recognition
We refined, updated and re-wrote all print communication pieces to work cohesively and consistently with the refreshed DFD brand. Ad campaigns and an e-newsletter deliver relevant and personable, healthy-living information to patients and community members. In all initiatives, we work to spread DFD’s important values of preventative care, patient-provider relationships, and commitment to community.
Brand Evolution + Elevation
We’ve taken DFD digital and social through the development of the organization’s first Facebook page, providing monthly content, graphics, strategy and support. A redesign of the DFD website (dfdrussell.org) now effectively aligns the site with the exceptional services DFD provides, telling a stronger, more authentic story about who DFD is and the value it brings to its patients and community. The website connects visitors with providers, communicates with the viewer’s perspective in mind, is responsive and highly mobile-friendly.
DFD is a remarkably innovative health center, providing exceptional care to so many in Maine’s rural communities. We are privileged and proud to work with this organization.