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Brand Check Yourself

Resolve to Have Consistent Visual Language We get it. You downloaded a really cute new font which you couldn’t wait to use. You got a great deal on yellow t-shirts even though your company colors are navy and gray. You could fit everything on that banner if you just...

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Be a Pro: Know Which File Format Is The Right One

.eps, .ai, .jpg, .gif, .pdf, .psd, .png... mindboggling, right? Let us help.  Your organization’s logo is the cornerstone of your brand. It’s also going to be the file most people request from you—placing an ad, sponsoring an event, developing marketing materials—your...

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Social Media Image Sizes: The Quick and Dirty Guide

Version: 2016.2.1 You’re merrily posting images to Facebook, Google plus, LinkedIn, Instagram and Twitter. Since life is simple and everyone wants your job to be easy, you can just throw your image up on to all of those sites and have it look great. Unfortunately,...

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It Ain’t All About the Turkey

TBC Thanks & Giving Ah, Thanksgiving. The turkey, the stuffing, the fixings, the desserts. The football, the parade, the togetherness. Or, you may need a little Adele to get you through the whole thing, like this hilariously on-point SNL skit from 2015:...

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Today, You Vote.

Hey… It’s Nov. 8th. What are you up to? Voting. Voting is what you are up to. If you haven’t hit the polls yet, be sure to leave yourself plenty of time. The Portland Press Herald predicts Mainers will “…turn out in record numbers at polling places Tuesday to choose a...

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How to Hashtag like a Real #Millennial

Can you believe that less than ten years ago the ordinary and unpretentious pound sign was just a pound sign? Fast-forward to today and that same pound sign has since transitioned from a simple icon to being the cultural identifier for Millennials. Who knew the absurd...

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The Power of the Influencer

Warning: This post may make you die of jealousy.  Regardless of all the flack Millennials may get, they're killing it on social media, raking up hundreds of thousands of global followers. And you know what these Millennials are saying?  Show. Me. The. Money.  There's...

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Grammar Fails and 3 Tips to Avoid Them

Why grammar, punctuation and clean copy matters for your business. For most business owners, you have a website, a social media platform (you should!), and marketing materials such as business cards or a brochure, at the very least. If you’re killing it, you also have...

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Kerning So Bad I Can’t Even

Typography isn't just putting words on paper, it's making those words legible. The right choices in type can communicate a message more directly or imbue a word with emotional content beyond its denotated meaning. Typeface selection, weight, and size can all work...

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What Social Media Platform Should I Use?

You're more than likely aware of the fact that your business should be investing in social media. I mean, when 87% of small to medium-size businesses say social media helps their business; 74% of marketers see an increase in website traffic after investing just six...

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