The Starting Point
Advocates for Children is a non-profit organization that provides parenting education and child abuse prevention programs. The organization was widely known for its child abuse prevention initiatives but little known for its extensive parent and child educational initiatives. Families who were not suffering directly or indirectly from abuse were unlikely to visit AFC. That’s when we were asked to step in.
Brand Clarification + Integration
We rebranded the organization: new logo, color palette, communications materials, fundraising materials, messaging, and website. The objective was to break through the barriers of peoples’ perceptions and set the organization a part as the primary, trusted resource in Androscoggin County for parents and caregivers of all backgrounds and from every socio-economic level. By developing a custom website, Advocates for Children is now able to carry their message consistently through both the print and digital spaces.