The Starting Point:
Our relationship with Central Maine Healthcare goes back more than a decade. The Central Maine Healthcare network is vast and complex, managing hospitals and institutions around the state. With hundreds of practices and thousands of initiatives, the challenge is always to maintain a consistent overarching brand while providing individualized campaigns for hospitals, practice areas and departments.
Our philosophy of brand integration has played an important role with this client. By working with us, CMHC has been able to carry its brand seamlessly and effectively across its network and marketing vehicles. Messages remain consistent. Look, logo, and feel are consistent – not only externally, but internally as well.
Always working in close collaboration with the talented CMHC communications department, we have built successful brand strategies that guide marketing messages and promotional campaigns. From environmental signage and health fair displays, to video scripting and art direction, to digital and social media content and print advertising, to grand opening and launch strategies. We do it all. In addition, over the course of many years, we have led the CMHC websites through three major re-designs, accommodating expanded service lines and significant advances in technology. In a constantly shifting healthcare environment, we help CMHC adapt to remain relevant and accessible.
We are passionate about the people of Central Maine Healthcare and their tireless effort to help make our communities stronger and healthier.