Roopers Beverage and Redemption opened in 1992 as a fledgling Lewiston-based bottle redemption center and has grown to become a Maine beverage, redemption
We met with the Roopers team several times to get the inside scoop on their history, what drives them, and their vision for the future. Due to the number of sponsorships and advertising agreements that was described to us,
We created the company’s first ever verbal brand guide—giving a comprehensive voice, tone and script for success. In concert with the verbal arm of the brand, we fine-tuned and tweaked a new logo they recently had done, added in an icon and ironed out a branded color palette.
We introduced the revamped Roopers’ brand by designing and orchestrating the replacement of all exterior and sponsorship signage.